Archive for January, 2008

Google Local Becomes a Destination

Friday, January 25th, 2008

As mentioned on SearchEngineLand, the Google Local onebox may now include up to 10 links in it. The increase from 3 to 10 results was allegedly due to usability testing, but them using text smaller than the rest of the text on the search results doesn't really conform to good ...

Self Investment 101: Are You Measuring OPPORTUNITY Cost?

Thursday, January 24th, 2008

When you evaluate the actual opportunity cost of business opportunities, most client relationships, equity stake deals, and other partnership opportunities fall short of what you could do on your own. The only ways it works out is if their is a symbiotic relationship through different approaches ...

How Links Can Build Value & Profits

Thursday, January 24th, 2008

This is a somewhat basic video about how links can drive value. Props to Stunty for his 12 Different Types of Links and How To Get Them.

How I Got My Google Ranking #6 Filter Removed

Wednesday, January 23rd, 2008

My site was stuck ranking at #6 in Google for a lot of keywords. The site that I had that got hit was a site that I had not built links to in a year, and the on page optimization for it was done years ago. Realizing the issue might ...

Direct Visitors vs the Google Machine

Wednesday, January 23rd, 2008

Rich Skrenta recently mentioned an article about being within the confines of Google: So it strikes me that the time is right to make some big bets. You can't make those within the system. My advice: start from scratch, take some chances in finding marketing channels outside the Google system. Be ...

Video Gary Round 2?

Wednesday, January 23rd, 2008

Found this video ranking #19 in Yahoo! for SEO... And it is only going to get worse with guys like John Reese recommending everyone become an internet marketer selling to internet marketers just so he can prime the pump to sell his latest product and build a downstream of affiliates. Stake ...

Yahoo! Search, Please Turn Down Site Authority in the Algorithm or Drop Tag Pages

Wednesday, January 23rd, 2008

Does it make sense for MySpace profile pages to rank on the first page for one of the 10 most competitive terms on the web? Should English to English page translations inherit domain authority from another domain? I don't want to out anybody, but I see way too many tag ...

Another Update to SEO for Firefox

Monday, January 21st, 2008

We updated SEO for Firefox again. The Yahoo! childnodes error is fixed, and we added BOTW directory listings to the stats we pull in to SEO for Firefox.

Freemium Publishing & Sustainable Business Models

Monday, January 21st, 2008

Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon. Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium ...

Pharmaceutical Research Information Properly Optimized

Monday, January 21st, 2008

The WSJ published an article about the fraudulent research sponsored by the pharmaceutical companies which push antidepressant drugs on children: A total of 74 studies involving a dozen anti-depressants and 12,564 patients were registered with the FDA from 1987 through 2004. The FDA deemed 38 of the studies to be positive. ...