Archive for February, 2008
Friday, February 29th, 2008
Yahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo! still has ...
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Thursday, February 28th, 2008
Naive Excitement
When you are new to the field of SEO there is a certain excitement in starting a site from scratch and growing it out into a flourishing enterprise. You ask someone to link to you and when they do you get excited. When you get cited without asking for ...
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Tuesday, February 26th, 2008
One of the biggest things holding back Yahoo! Search is their preference for Yahoo! content. As a shift in strategy, Yahoo! announced they are opening up their search results to third party data integration. Instead of a typical search result, some of the results with third party data may look ...
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Tuesday, February 26th, 2008
A normal business practice is to treat symptoms as problems and come up with a wide array of bogus solutions, but content that asks why actually solves problems and creates real value.
Once you look at content creation from that perspective, there are a lot of great content ideas that ...
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Tuesday, February 26th, 2008
AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts tools like free conversion tracking and CPA based bidding have came about. But all the tools that help enhance the perceived value of search ads and the value of conversions ...
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Tuesday, February 26th, 2008
One of the things that a lot of thought leaders do is inspire people. It is easy to believe when they give you something to believe in.
I recently stumbled across this page. Although it is just text, to me it seems just as powerful as listening to Barack Obama ...
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Monday, February 25th, 2008
Chris Anderson, author of The Long Tail, announced his next book Free, in a featured Wired article.
Speaking of free stuff, Patrick Altoft created a free Wordpress plugin to track which pages on your blog get crawled most frequently. Joost De Valk has a free newsletter dedicated to Wordpress plugins.
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Monday, February 25th, 2008
I recently finished reading Nicholas Carr's The Big Switch, and as a longtime fan of his Rough Type blog asked if he would be up for doing an interview. He said sure, and here is the interview.
What is The Big Switch about?
It's about the interplay between technology and economics ...
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Monday, February 25th, 2008
Following last year's pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or PR0. EzineArticles did not get edited, perhaps because they have more stringent editorial guidelines, they were a known market leader, or they were a Google case study. Just about every ...
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Sunday, February 24th, 2008
Aaron likes to give his spiel about passion and that you need to be gunuinely interested in the topics you are promoting. I took that advice for granted and its importance finally hit me. One of the sites I'm promoting is very clean and I have very high respect for ...
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