Archive for February, 2008
Monday, February 18th, 2008
Laziness is Beyond Your Control
Everyone, at least on some levels, is lazy. I work my ass off, but am still lazy about doing things I do not enjoy doing. If my wife asks me to wash the dishes the hand of God strikes upon me a mean streak of laziness. ...
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Saturday, February 16th, 2008
So I am beta testing setting up the SEO Book community and training program. A couple issues have come up so far, but generally stuff is looking pretty good. I am still working on fixing a couple details, but to get a preview of the training part you can go ...
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Friday, February 15th, 2008
If you are new to blogs and feeds, I recommend watching this 4 minute video to understand how RSS feeds work, and then spend an hour trying out a feed reader or iGoogle to subscribe to a couple of your favorite blogs.
I had some RSS issues with iGoogle that I ...
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Friday, February 15th, 2008
I got a bit of flack via email about saying that Google and Yahoo! were killing off arbitrage. I think, more accurately, I should have said something like they are trying to kill off most forms of garbitrage and click to click arbitrage...the type of stuff where there is no ...
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Thursday, February 14th, 2008
Google has been getting tighter with their control of their ads, fighting arbitrage with the following changes
manual reviews, smart pricing discounting (of publisher clicks), and quality scores (increasing the cost of advertising junk)
improved duplicate content detection
decreasing the clickable area in many AdSense ad units
killing sub-syndication of their feed with companies ...
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Wednesday, February 13th, 2008
I created a 7 day email series that new members can sign up to when they create a new account. In addition current members can sign up to it in the right sidebar. If you have been doing SEO for years you probably know most everything that is in the ...
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Wednesday, February 13th, 2008
Sustainable Business Models
Most Sustainable Businesses Charge Recurring Fees for a Recurring Service / Relationship
Lots of sites, even more mainstream traditional publishing businesses, are deciding that the effective model to publish is to give everything away free, and charge recurring for anything you sell. Take a look at this image. Notice ...
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Wednesday, February 13th, 2008
After reading many bad and cheesy salesletters and many salesletters that I know convert well you might think that I was good at writing sales copy. After all, even before Brian Clark worked his magic on my salesletter, other internet marketers frequently asked me who wrote my original sales letter ...
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Wednesday, February 13th, 2008
Click costs keep rising as more advertisers enter search marketing and streamline their sales process. At the same time the value of traditional ads (not tied to search) keep dropping as more and more web users are becoming aware of advertising. One of the easiest ways to increase user satisfaction, ...
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Tuesday, February 12th, 2008
I first saw this video when Jeremy mentioned it. A singer saw a Barack Obama speech and decided to create a song about his message. In 10 days the video has got 3.5 million views, and has been featured on People.com and The New York Times.
The song is a prime ...
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