Archive for March, 2008

Nationwide Google Wireless ISP Plan, Try #2

Monday, March 24th, 2008

After they bid low and lost the C block of wireless spectrum Google has started talking to the media about using unlicensed whitespace. From the WSJ: Google said that the white space, located between channels 2 and 51 on TV that aren't hooked up to satellite or cable, offer a "once-in-a-lifetime ...

Idiocracy in Action :)

Sunday, March 23rd, 2008

Idiocracy is a disturbing movie about marketing leading to a dumbing down of society. In many ways, marketing seems to be heading down that path. Using Twitter today made me further appreciate something Nick Carr mentioned, that as we use computers more we begin to think and act like computers. ...

Official - Mahalo is Spam, According to Google’s Internal Spam Documents

Friday, March 21st, 2008

Google's leaked documents defining spam state: Final Notes on Spam When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is ...

Can I Write a Post for Your Blog?

Friday, March 21st, 2008

I am nearly complete with a couple big projects I was working on for the last couple months (site re-launch and another secret project), and wanted to try a fun viral blogging experiment. If you ever wanted to interview me, or wanted me to guest post for your blog now ...

I Just Spammed You (or, Why Media Transparency is a Bogus Marketing Strategy)

Friday, March 21st, 2008

The First Rule of Marketing Some people hype transparency as the only effective solution for long-term sustainable marketing success. After they are already successful they can hype such false ideals and get praised for them, which only adds to their misguided notion of marketing. The truth is everyone wants to be ...

The Blend - 2008 Online Publishing Business Strategy

Thursday, March 20th, 2008

John Battelle riffs on how Yahoo!, Microsoft, and AOL are screwing up by following in Google's footsteps trying to create huge ad platforms, while ignoring their brand ad strength. And AdAge asks if we may one day see a web free of push display ads. If traditional ads become less effective, ...

Understanding “Organic” Link Building in 2008

Thursday, March 20th, 2008

Michael Arrington, writing about how many blog networks are trying to raise capital, describes the natural state of linking on the web: And now that the big guys in the Gang are being injected with capital, hiring tens of employees and expanding their businesses, they suddenly have a lot more to ...

Win a Free 3 Month Trial to Our SEO Training Program

Wednesday, March 19th, 2008

A couple friends have launched contests offering a chance to win a free 3 month trial of our SEO training program. Learn more about the contests from ChrisG and WinningTheWeb.

Win a Free 3 Month Trial to Our SEO Training Program

Wednesday, March 19th, 2008

A couple friends have launched contests offering a chance to win a free 3 month trial of our SEO training program. Learn more about the contests from ChrisG and WinningTheWeb.

The Tools Between You and Your Audience

Wednesday, March 19th, 2008

Some tools exist because they are valuable and remove market friction. Others exist because they are perceived as being valuable, even if they are actually value destroying, or only valuable in rare circumstances. Valuable Tools of the Trade Outside of paying for a domain name, hosting, site design, and buying a few ...